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A great way to attract prospective clients is to offer a free trial of the product or service. This can be a great way to catch the attention of customers who also might want to invest in your products or services. This is especially powerful if you have an educational e book or webinar. This will show that your provide is helpful to these people. In addition , a free of charge trial is a wonderful way to obtain a feel for your organization before buying it. When building a new list, make sure to include relevant specifics about your products.